Week 3-4 In Ghana!

First and foremost I must apologise for my lack of posts over the last few weeks. This is partially due to dumsor dumsor and also my sheer busyness with work. Nonetheless, I’m back with the latest from Ghana as I type with my fan on and breakfast at my side. Excuse the lengthy post…

Week 3/4

The last two weeks have involved a lot of walking which means being out in the baking sun. Our various tasks have included:

  • Finding competitors of Renny Foods
  • Finding new markets for Renny Tom
  • Designing four mock brochures
  • Updating photos on the Website
  • Market Research at a Children’s Hospital

Locating competitors of Renny Foods has been a long and quite arduous task. During the week we visited several markets such as Dansoman, Circle, Madina and Sowutum. Before embarking on the journey, our main aim was to find other producers of Tom Brown and compare their pricing strategies to our product. Although, we were able to find a few competitors in the market it was often a hit and miss opportunity.

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Second on our agenda was to also increase the visibility of Renny Tom in the market. At Dansoman we visited a Mothercare and marketed our product. The shop owner was quite interested and bought a sample to try and taste.  In Sowutom, we made contact with a supermarket and are now having a trial period to see if the product sells.

In Ghana, as most commodities are sold on credit most SME’S  do not obtain their money until their products are completely sold. Having visited several of the places where our products are distributed, I have seen the direct effect this has on business. For instance, this delays the business from purchasing new items and means that businesses do not have a fixed idea of when to expect to receive costs. As little is done to support SME’s this is a system that although failing in many ways than one, is the only way to commonly supply goods. In Ghana, business owners are ‘risk adverse people’ confidence is based more in foreign products rather than locally made products. This does not help new growing businesses.

In week 4 aswell as visiting competitors we undertook market research through the use of surveys to see how visible our product was to the market. We decided to conduct 60 surveys at a children’s hospital with parents typically mothers. This proved quite challenging at first but after a little negotiation we got the hospital overseer to give us the go ahead. I must say, I was a little nervous because I didn’t know how receptive the mothers would be. Aside the language barrier, most mothers were willing to help answer the questionnaire and we managed to get all 60 done after a few hours. The information has helped contribute to our research and I’m quite proud of how far we’ve come!

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We’ve also managed to get four mock design posters for Renny Foods and hopefully Aunty Irene will choose one to help promote her brand and product.

Cultural excursions

At the end of a busy week some of us decided to head down to Jamestown. This is one of the oldest districts in the city of Accra. We visited Jamestown Lighthouse, some of us enjoyed the walk up while some faced their fears. The view was amazing and the chilled breeze, well do I need say more.

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Food of the Week

Yes it’s that time again where I celebrate my favourite dish! This week it has to be fufu and light soup. Fufu is made from cassava and plantain or cocoyam and cassava which is mashed together to make a round solid. Light soup is typically made from tomato and spices and accompanied by meat or fish.

Fufu being pounded
Fufu with goat meat

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